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Organic Gold

A SUCCESS STORY

Hair care goes beyond just making changes. Hair care is about contributing to self-confidence; it's about seeing a client's smile and rejoicing together. Throughout all these years, every moment I've given to my clients has been shared with love.

Rubia Moraes

Leaving Brazil at a very young age, my head full of dreams and desires in my heart, I encountered a harsh reality upon arriving in France. As an immigrant who didn't speak French, it was difficult to practice my profession as a hairdresser, but my passion for the profession always spoke louder and pushed me not to give up.

Hairdressing is a family affair; it's in my DNA. I grew up in a hair salon.

I started working in a studio, and the success was such that my schedule began to get packed. I was the only one doing Brazilian blowouts in France. I then realized it was time to bet on my own brand.

Thanks to our prestigious partners, distributors, and clients, Organic Gold has become a reliable and reassuring brand. It is thanks to you that this name has become symbolic and globally renowned in hair care.

A hairdresser's work goes beyond the techniques performed every day. They must be able to understand their clients' desires, in addition to being able to express their personality visually. My clients' self-esteem is what motivated me the most. That's what I love about this profession.

The secret to success?

DETERMINATION!

Hair care goes beyond just making changes. Hair care means contributing to self-confidence, seeing a client's smile, and celebrating together. Throughout all these years, every moment I've given to my clients has been shared with love.

I have always been a determined person. I am someone who goes after what she wants, and I encourage everyone around me to do the same. No matter how many obstacles I have to overcome, I will always try again and again until I reach my goal. Success has nothing to do with luck, but with determination and hard work.

And if you, as a hairdresser, allow me to give you a piece of advice, try to always be the best and dedicate yourself to your clients, because it is essential for your development.